BIG DATA

DIEGO BONILLA | RODOLFO MATA

While the advertising industry heralds the use of digital communication technologies as a form of individual empowerment and self-efficacy, people’s interactions with their devices are proving to also have significant negative effects on society. The poem is situated in the near future, when the collection of personal information will be achieved by individual activities online, by the contributions carried out by other people, and through sensors that are part of the Internet of Things.

The personal data, aggregated, will be processed at very high speeds with the assistance of artificial intelligence.

As it happens in this generative video poem (https://www.modular.film/bigdatasplash), unique pieces of audiovisual media will be created on-the-fly to achieve persuasive objectives based on individual profiles. The combination between the massive collection of personal data and its subsequent statistical processing, aimed at achieving persuasive objectives, will push us towards a terrible reality. Ultimately, the logic of statistics will be used to define human existence individually and socially in a deterministic way and, unfortunately, it will be guided mostly by commercial interests.

RUNTIME 04:07

CATEGORY Animation and Experimental

PRODUCTION DATE October 2019

COUNTRY OF PRODUCTION Mexico